PAWTY's 2026 Product Roadmap: What's Coming Next
2025 was a landmark year for PAWTY. We launched more products, reached more pet parents, and received more five-star reviews than ever before. Now it's time to look ahead. Here's a sneak peek at what we're working on for 2026.
Expanding Our Pop Culture Collection
Pop culture is at the heart of PAWTY, and we're doubling down in 2026. Based on customer feedback and trending topics, we're developing new toy lines inspired by global street food, retro gaming, music icons, and more seasonal limited editions throughout the year.
If you loved our 1996 Tequila Plush Dog Toy and Cash Is King toy, you'll love what's coming.
Technology Upgrades
Our proprietary toy technologies are getting significant upgrades in 2026. SuperSqueak 2.0 will feature even more precise volume control and a new "whisper mode" for apartment dwellers. GentlePlush+ will add a moisture-resistant layer for outdoor play. And SnackStash Pro will feature modular compartments with adjustable difficulty levels — a progressive puzzle system built into a plush toy.
New Product Categories
While plush and interactive toys remain our core, we're branching out with a PAWTY Travel Collection of compact toys, a PAWTY Puppy Line with teething-friendly textures, and PAWTY Tough — a line for power chewers featuring reinforced RuffRope technology.
Sustainability Goals
By the end of 2026, we're committed to 100% recyclable packaging, 50% recycled content in fabrics, carbon-neutral shipping for direct orders, and launching a toy recycling program. Products like our Avocado toy already use eco-friendly materials, and we're expanding across the entire line.
Community-Driven Development
We're launching the PAWTY Design Council — a program where engaged customers can vote on toy concepts, provide prototype feedback, and submit design ideas. Our Barkin Bag and fashion-inspired toys have shown strong boutique retail appeal, and we're expanding into select retail partnerships.
What We Won't Change
With all this growth, some things remain constant: our commitment to safety, our affordable $12.99-$40.00 price range, our dedication to fun for dogs AND humans, and our responsive customer service.
Want to be first to know about new releases? Sign up for our newsletter at pawty.com and follow us on social media. Check out our 420 Chill Pack Bundle for great value while you wait for the new lineup.
