We get asked this question a lot: "If I'm only buying one PAWTY toy, which one should I get?" And every time, we struggle to pick just one. So instead, here are three. These are the top-selling, most-loved, most-grabbed-off-the-shelf PAWTY toys -- the ones that keep flying out the door and keep showing up in our tagged photos.
If you're new to PAWTY, start here. If you're already a fan, you probably own at least two of these already.
1. Claws Awoof
There's a reason Claws Awoof is the toy people recognize first. It's a plush take on the classic claw machine -- playful, immediately eye-catching, and packed with the kind of design detail that makes people pick it up and not put it down.
But it's not just a shelf piece. Claws Awoof is a squeaky plush dog toy that dogs genuinely love to play with. The shape gives them a satisfying grip, the squeaker keeps them engaged, and the size is right for carrying around the house like a prized possession. We've seen dogs bring this one to bed, to the couch, to the front door when guests arrive -- it becomes their go-to.
It's also one of our top wholesale movers. Retailers love it because it stops people in the aisle. Dog parents love it because their dogs won't leave it alone. Everybody wins.
Best for: The dog who likes to show off their toys. And the dog parent who wants something on Instagram that doesn't look like every other pet toy on the market.
2. Hammer
Part of PAWTY's tool-themed collection, the Hammer is a plush squeaky toy shaped like -- you guessed it -- a hammer. It sounds simple, and that's exactly why it works. The concept is funny, the execution is clean, and the play experience is surprisingly satisfying.
Dogs love the Hammer because the elongated shape makes it perfect for shaking, tossing, and tug-of-war. The handle gives them a natural grip point, and the head of the hammer provides a different texture and density to bite into. It's the kind of toy that turns a quick play session into a full event.
The Hammer is also the gateway toy into the rest of PAWTY's tool lineup. If your dog vibes with this one, the Paw-er Drill and the rest of the toolkit are calling. Just saying.
Best for: Dogs who like to shake and thrash their toys. Also for the dog parent who has always wanted to say, "Put down the hammer!" to their dog.
3. 3 In 1 Birthday Cupcake
This one is clever, and dogs figure that out fast. The 3 In 1 Birthday Cupcake is a plush cupcake that separates into three individual squeaky pieces -- the base, the frosting, and the topper. Each piece works as its own standalone toy, which means your dog gets three play experiences out of a single purchase.
The interactive element is what sets this one apart. Dogs that like to problem-solve and pull things apart are obsessed with it. They learn quickly that the cupcake comes apart, and then the game becomes: pull it apart, scatter the pieces, bring them back one by one, and wait for you to reassemble it so they can do the whole thing again. It's enrichment disguised as a birthday party.
We've watched dogs spend twenty minutes just on the disassembly-reassembly cycle. It's the kind of independent play that gives you a breather while your dog stays fully engaged -- and that's worth a lot more than a toy that gets chewed on for two minutes and forgotten.
Best for: Smart, curious dogs who get bored easily. And any dog parent who wants to get more mileage out of a single toy.
Why These Three Keep Winning
What Claws Awoof, the Hammer, and the 3 In 1 Birthday Cupcake all have in common is that they're more than just plush shapes with a squeaker inside. Each one has a concept, a personality, and a play experience that goes beyond "dog bites toy, toy squeaks, repeat." That's the PAWTY difference -- toys that are actually designed to be interesting, for both the dog and the person buying them.
Want to see what all the hype is about? Shop these best sellers and the full PAWTY collection at pawty.com. Your dog's new favorite toy is in there -- probably all three of them.